ÁREA MANAGEMENT Event-Management and Tourism: The archetype of Heroism

Human beings are prone to celebrate festivals to intellectualize the principle of contingency that characterizes the world wherein they dwell on. Basically, the present paper explores the sociological and anthropological roots of Event-Management as an instrument to prevent the social fragmentation in context of disturbance and uncertainness. We focus Charisma, ethno-genesis, hegemony, heroism and of course education. Based on previous assumptions that political power is often aimed at manipulating the meaning of mediated-events or sporting events to enhance its own legitimacy, the main argument in this work is that event-management corresponds with an ancient and universal nature in human minds (no matter the time or culture) whose sociological basis are explained by means of preventing the social fragmentation. Of course, the nationhood, event management, and power-will are inextricable intertwined.